What is Akkio?
Akkio is a powerful AI analytics platform specifically designed for media agencies. With its application-specific AI capabilities, it enables agencies to easily and instantly comprehend their data, leading to improved client outcomes and campaign performance. By harnessing the power of machine learning, Akkio transforms data analytics into an accessible and efficient process.
What are the features of Akkio?
- Chat Explore: Utilize natural language processing to communicate with your data and receive instant insights, making data exploration easier for everyone on the team.
- Forecasting: Create machine learning models to predict various performance metrics, including return on ad spend (ROAS) and consumer behavior, empowering agencies to make informed decisions.
- Generative Reports: Automatically generate detailed reports that visualize campaign performance, facilitating straightforward communication with clients and quick analyses.
- Audience Builder: Discover and establish audience segments based on campaign goals to ensure maximum engagement and ROI.
- Chat Data Prep: Navigate through multiple datasets to gain deep insights and richer data analysis across all client accounts.
- Media Mix Designer: Input planning parameters to receive tailored media mix recommendations that exceed expectations and optimize campaign effectiveness.
What are the characteristics of Akkio?
Akkio operates within an enterprise-grade secure environment, ensuring that sensitive data is protected while leveraging AI-driven insights. The platform is designed to be user-friendly, enabling team members from various backgrounds, including those without technical expertise, to utilize its features effectively.
What are the use cases of Akkio?
- Media Strategy & Planning: Agencies can quickly discover audiences and forecast outcomes with just a few clicks, streamlining the planning phase.
- Campaign Execution & Management: Optimize media mixes and campaign strategies in real-time using instant insights from the platform.
- Data Analysis & Reporting: After executing campaigns, utilize Akkio’s capabilities to conduct in-depth performance analyses and visualize results, making it easier to retain clients and showcase successful outcomes.
How to use Akkio?
- Sign Up: Begin by creating an account on the Akkio platform.
- Upload Data: Import your datasets through easy API integrations or by connecting your existing data infrastructure.
- Explore Insights: Utilize Chat Explore to query your data in natural language and receive immediate feedback on campaign performance.
- Forecast & Optimize: Use the forecasting tools to predict campaign outcomes and adjust strategies in accordance with your findings.
- Generate Reports: Create generative reports for recap and pacing, making it simple to communicate results with clients.
