What is Branded?
Welcome to Branded, a revolutionary market research solution that connects you with a niche audience, empowering your business to make informed decisions based on real consumer data. Recently acquired by Dynata, Branded harnesses the power of artificial intelligence to deliver accurate insights and substantial quality assurance in your research projects. Our platform captures not just quantitative data but also consumer emotions, motivations, and values, providing a 360-degree view of the market.
What are the features of Branded?
AI-Enhanced Quality Insights
Branded employs cutting-edge AI techniques to ensure data integrity. Our system can accurately filter out unreliable participants with a 95%+ success rate, allowing you to focus on quality data for your critical business decisions.
Diverse Audience Sampling
With access to over 100 consumer segments, we provide tailored audience recruitment that fits your specific research needs. This diversity ensures that you receive insightful feedback from groups like millennial homeowners, tech-savvy baby boomers, and LGBT parents.
Automated API Access
The automated API feature allows you to connect with your custom audience seamlessly and in real-time. Thanks to our unique technology, you can gather comprehensive insights efficiently, enhancing your research agility.
Flexible Research Methods
Branded supports a wide range of qualitative and quantitative research methods. Whether you prefer webcam studies, emotional AI analysis or traditional surveys, we enable you to use your research programming tools for flexibility and precision.
What are the characteristics of Branded?
- Consumer-Centric Approach: Our methodology creates a comfortable environment for participants, resulting in authentic and trustworthy responses.
- Vetting Process: We leverage AI to rigorously vet participant responses, ensuring high-quality insights.
- Granular Targeting Capabilities: Our advanced algorithms allow for precise audience segmentation, ensuring the right insights for your specific business landscape.
What are the use cases of Branded?
Branded caters to various sectors that require nuanced understanding through consumer data:
- Tech & Telecom: Understanding tech-savvy consumers' motivations behind product adoption.
- Academic Research: Accessing niche audiences for in-depth studies and academic insights.
- Healthcare: Gaining consumer perspectives on new healthcare products and services.
- Retail & Restaurants: Gathering actionable insights into shopping habits and customer preferences.
- Product Development & Concept Testing: Bringing innovative products to market by analyzing consumer needs and purchase drivers.
Imagine launching your next product with comprehensive knowledge about your target demographic's desires and expectations. With Branded, this becomes a reality!
How to use Branded?
- Create Your Research: Define your research objectives and choose the method that fits your goals—be it surveys, emotional AI approaches, or qualitative assessments.
- Access Your Target Audience: Utilize Branded's sophisticated algorithms to recruit the ideal participants relevant to your research objectives quickly.
- Analyze Insights: After collecting data, explore the findings, supported by AI-verified insights that are indispensable for decision-making in your business.
