What is Pixis?
Pixis provides codeless AI infrastructure designed to help brands effectively scale their marketing efforts in response to the increasingly complex behaviors of consumers. With a focus on enhancing performance across various marketing channels, Pixis allows brands to leverage AI technology without the need for extensive coding knowledge.
What are the features of Pixis?
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Targeting AI: Utilizing advanced neural networks, this feature enables brands to identify, expand, and convert audiences based on real-time data. It employs predictive analysis to customize targeting based on brand engagement, user behavior, and market trends.
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Creative AI: Generative AI capabilities augment creative processes by automating the creation of persona-specific content. This allows for rapid generation of high-quality visual assets—both videos and static images—thus significantly reducing creative turnaround time.
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Performance AI: This function implements proprietary models that focus on maximizing Return on Advertising Spend (ROAS). By automating decision-making across marketing channels, it helps stabilize customer acquisition costs (CAC) and mitigates fluctuations caused by seasonality.
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AI Savings Calculator: A feature that estimates potential ROI by utilizing Pixis' AI-driven solutions, enabling brands to gauge the financial benefits before full-scale implementation.
What are the characteristics of Pixis?
Pixis stands out owing to its codeless approach, which democratizes access to artificial intelligence for marketing professionals. The platform is designed to be user-friendly and can be up and running in seconds. Key characteristics include rapid deployment, integration with existing marketing tools, and transparency in AI decision-making processes.
What are the use cases of Pixis?
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Consumer Goods: Brands in FMCG sectors can leverage Targeting AI to reach specific buyer cohorts effectively, increasing both awareness and conversion rates.
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E-commerce: Retailers can utilize Creative AI to create personalized shopping experiences by deploying contextual communications, ensuring customers receive relevant offers.
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Digital Services: Performance AI can help service-oriented companies optimize their ads across multiple platforms to minimize costs and improve lead quality.
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Agencies: Marketing agencies can use these tools to provide better service to their clients, utilizing the insights from AI-driven data analysis for campaign optimization.
How to use Pixis?
To utilize Pixis, users can sign up for a demo and explore the platform’s intuitive dashboard. The platform allows users to set specific campaign goals, adjust targeting parameters, and generate creative assets tailored to different customer segments. Pixis's AI handles the heavy lifting, providing actionable insights and recommendations along the way.
