What is RealEye.io?
RealEye.io is an innovative online research platform that integrates webcam eye-tracking technology, enabling researchers to create, conduct, and analyze studies remotely with ease. Without the need for specialized hardware, RealEye harnesses everyday devices such as webcams to provide real-time tracking of participants' gaze patterns, attention, and emotional responses. The platform delivers a comprehensive suite of tools to enhance user experience and streamline data analysis, all within the convenience of a web browser.
What are the features of RealEye.io?
Webcam Eye-Tracking
Leverage advanced eye-tracking capabilities with just a standard webcam. RealEye captures precise gaze points, allowing researchers to obtain high-quality data without complex setups.
Study Creation Tools
Create studies seamlessly with intuitive tools that let you upload images, videos, or link to live websites as stimuli. Customize the details for every study component to suit your research needs.
Flexible Data Collection
Enjoy the flexibility of remote participation. RealEye facilitates data gathering through various devices, including PCs, laptops, and even smartphones, ensuring inclusivity for all users.
Attention & Emotion Analysis
Collect vital data on participants' attention and emotional reactions. This feature is invaluable for testing advertisements, website usability, and content engagement.
Comprehensive Data Analysis
Utilize an online dashboard for in-depth analysis, which includes heatmaps, gaze and fixation plots, AOI statistics, and the ability to export raw and processed data for further examination.
Integrative Survey Tools
Connect with existing panels, surveys, and systems easily. RealEye supports multilingual studies and can integrate with third-party survey tools, enhancing the recruitment process.
Customizable Reports
Create tailored reports that meet specific needs. With RealEye, you can drill down into data specifics or generate aggregated results based on your research criteria.
Panelist Options
Access a network of qualified panelists for just $10 each. RealEye ensures 100% qualified results and timely data delivery.
Robust Support and Training
Benefit from exceptional customer support and training sessions that ensure users can fully utilize the platform. The comprehensive knowledge base is also available 24/7.
What are the characteristics of RealEye.io?
RealEye stands out for its user-friendly interface, powerful analytical tools, and seamless integration options. The platform's accessibility from any web browser maximizes convenience for both researchers and participants. RealEye maintains a commitment to privacy by processing data locally, ensuring no images or personal details are uploaded to their servers. This robust approach further enhances user trust.
What are the use cases of RealEye.io?
Market Research
Understanding consumer behavior is crucial for businesses, and RealEye helps in analyzing how potential customers interact with products or advertisements. Eye-tracking data provides insights into viewers’ attention spans and engagement levels, allowing companies to optimize their marketing strategies accordingly.
Educational Research
Universities and educational institutions utilize RealEye for classroom assignments and studies on topics like attention mechanisms and cognitiveload. It facilitates collaborative learning through shared data analysis within a classroom setting.
User Experience Testing
Designers and developers can test website usability and user engagement. By tracking gaze patterns, they can identify which areas of a webpage capture attention and where improvements can be made.
Psychological Studies
Researchers exploring cognitive processes can employ RealEye for experiments that require focus on visual stimuli. The real-time tracking feature aids in understanding attentional shifts and emotional responses in various contexts.
Advertising Effectiveness
Advertisers can assess the emotional impact of visual content on viewers. Measuring attentional responses to video ads or print media enables fine-tuning of marketing materials for maximum impact.
How to use RealEye.io?
- Sign Up for a RealEye account to access the platform.
- Create a Study by uploading your stimuli (images, videos, or links) and defining study parameters.
- Distribute the Study using a participation link to either your own panel or RealEye’s network of panelists.
- Collect Data without any software installation. Participants simply need to join via their browser.
- Analyze Data using the dashboard tools, including heatmaps and gaze plots. Easily export data for further analysis.
RealEye.io Pricing Information:
RealEye offers various pricing options, particularly tailored for educational organizations to facilitate research using eye-tracking technology. For details on pricing plans and custom features, contacting RealEye is recommended.
RealEye.io Company Information:
RealEye sp. z o.o. is dedicated to democratizing access to eye-tracking technology, ensuring researchers worldwide can benefit from sophisticated tools and insights.
