What is Basemark?
Basemark is at the forefront of revolutionizing the automotive industry with its innovative Augmented Reality (AR) solutions. Driven by the vision to make driving safer and more enjoyable, Basemark specializes in providing software tools and frameworks specifically designed for automotive AR application development. Their flagship product, Rocksolid AR, is a full software suite that enables rapid development and deployment of AR applications suitable for various automotive environments such as Head-Up Displays (HUDs), instrument clusters, and infotainment screens.
What are the features of Basemark?
1. Immersive Augmented Reality Experiences:
Basemark’s technology ensures that AR overlays remain anchored to real-world objects, providing an unparalleled driving experience even under challenging conditions.
2. Safety-Critical Feedback:
The system intelligently understands and avoids obscuring critical road information. By presenting timely and relevant information in the driver’s field of view, Basemark enhances situational awareness without diverting the driver’s attention from the road.
3. Motion Sickness Prevention:
The technology is designed to eliminate lag and ensure a smooth experience, greatly reducing the chances of motion sickness for passengers and drivers during vehicle operation, even on bumpy roads.
4. Support for Multiple Platforms:
Rocksolid AR is optimized to run on low-end chips, making it feasible to implement on various in-vehicle displays concurrently, facilitating a versatile AR experience across different vehicle models.
What are the characteristics of Basemark?
- High Accuracy and Precision: The AR solutions provided by Basemark are built for accuracy, ensuring that overlays and contextual information are aligned correctly with real-world environments.
- Adaptable Connectivity: The tools support seamless integration with existing vehicle systems, making it easy for automakers to enhance their offerings.
- Robust Performance Metrics: Basemark provides comprehensive performance benchmarks, ensuring that the AR applications maintain consistent operational efficiency.
What are the use cases of Basemark?
Basemark's AR technologies are transformative across various automotive contexts. Here are some key scenarios where their solutions shine:
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Navigation Assistance: Drivers benefit from enhanced navigation displays that provide directional prompts and hazard notifications directly in their line of sight, significantly reducing the need for glance-away directions.
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Driver Monitoring Systems: With real-time feedback about driving behaviors and environmental conditions, drivers can receive alerts for unsafe practices or critical vehicle status updates.
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ADAS Visualizations: Advanced Driver Assistance Systems (ADAS) can utilize Basemark’s AR solutions to present important data visually, supporting safer and more informed driving.
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Training and Simulations: Automakers can also leverage these technologies for training purposes, allowing prospective drivers to engage in realistic driving simulations with AR guidance.
How to use Basemark?
To utilize Basemark’s solutions, developers typically follow these steps:
- Framework Setup: Install the Rocksolid AR SDK and integrate it with your vehicle’s existing infotainment system.
- Develop and Design: Utilize Rocksolid AR Studio to create AR experiences tailored to specific driving scenarios and vehicle models.
- Testing and Calibration: Ensure the overlays align correctly with the real world by thoroughly testing the AR applications in real-time driving conditions.
- Deployment: Once satisfied with the performance, deploy the AR applications across the selected vehicle models.
