What is Cheq?
CHEQ is the leading Go-to-Market Security platform designed to secure your data, analytics, and marketing efforts from disruptive bots and invalid users. By harnessing advanced technology, CHEQ ensures that your customer journey remains free from automated threats that can compromise trust and marketing efficacy. With a robust suite of products, CHEQ empowers organizations to protect their go-to-market strategies effectively.
What are the features of Cheq?
CHEQ Acquisition: This feature eliminates bots and invalid traffic from paid campaigns and remarketing efforts. By doing so, businesses can redirect their marketing spend towards genuine users, ultimately increasing efficiency and lead quality.
CHEQ Analytics: Gain unparalleled visibility into the impact of bots and invalid traffic across all digital initiatives. By identifying and analyzing the sources of invalid traffic, organizations can make informed decisions and improve return on investment (ROI).
CHEQ Form Guard: This tool shields your online forms and sales funnels from fake leads and bots. It ensures that your sales and marketing teams can focus on high-quality leads, enhancing overall efficiency.
CHEQ Defend: Protect your website against malicious bots and bad actors. CHEQ Defend acts as a safeguard for your online interactions, preserving the integrity of customer data and user experiences.
CHEQ Privacy Enforcement: With increasing regulations around data privacy, this feature ensures that your organization remains compliant by enforcing user preferences and maintaining customer privacy.
CHEQ Essentials: Tailored for businesses needing self-serve protection, CHEQ Essentials offers coverage against invalid traffic and bots for ads and websites, making it a perfect fit for small and medium-sized enterprises.
What are the characteristics of Cheq?
- Real-time Protection: CHEQ employs over 2,000 real-time cybersecurity challenges for each visitor, ensuring robust protection against threats.
- Comprehensive Monitoring: By monitoring 300,000 websites and processing 6 trillion signals daily, CHEQ benefits from a significant network effect that enhances its detection capabilities.
- User-Friendly Interface: CHEQ's intuitive dashboard makes it easy for marketers and CSOs to visualize threats, understand their impact, and manage campaigns effectively.
- Scalability: Designed to grow with your business, CHEQ adapts to increasing traffic and evolving threats, ensuring continuous protection.
What are the use cases of Cheq?
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Digital Marketing Campaigns: Organizations can utilize CHEQ Acquisition to filter out invalid clicks and leads from their PPC and retargeting campaigns. This leads to an increase in qualified leads and a reduction in wasted spend.
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E-commerce Sites: By implementing CHEQ Form Guard, online retailers can stop fake orders and improve their conversion rates by ensuring that only genuine users interact with their forms.
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Data Privacy Compliance: For businesses handling sensitive customer data, CHEQ Privacy Enforcement provides a layer of security to ensure that all data practices are compliant with privacy regulations, thereby avoiding costly fines.
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Lead Generation: B2B companies can leverage CHEQ Analytics to discern which lead generation channels are being compromised by bots, helping them focus their resources on the most effective sources.
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Website Security: Businesses can use CHEQ Defend to shield their sites from automated attacks, ensuring that customer interactions remain safe and secure.
How to use Cheq?
- Sign Up: Begin by creating an account on the CHEQ platform. This will provide access to all features and tools offered.
- Integrate: Follow the step-by-step integration guide to connect CHEQ with your existing marketing and analytics tools.
- Configure Settings: Adjust the protection settings to align with your organization's specific needs. This may include setting thresholds for bot detection and customizing alerts.
- Monitor Performance: Utilize the CHEQ dashboard to monitor traffic in real-time and assess the effectiveness of your campaigns.
- Review Reports: Regularly check the analytical reports provided by CHEQ to analyze traffic quality, lead generation, and overall marketing ROI.
